Lenda Pet Food

Cookies policy

Navigating this website with cookies and local storage mechanisms activated, implies an essential acceptance of their use in accordance with this policy. In case of not accepting, it is possible to configure the browser to prevent its use.

Cookies and local storage are part of the technology necessary for the operation of a website and are not inherently harmful, but it is important that you know the implications for your privacy.

This policy is part of our privacy policy and includes the following:

  • What are cookies?
  • What are cookies used for?
  • What is local storage?
  • What are third-party cookies?
  • How to prevent the use of cookies and how to delete cookies?

What are cookies?

“Cookies” are small temporary files that are created on the user’s device (computer, phone, tablet, etc.) when you visit a website, and that allow it to store information, for example to save your preferences for use or to recognize you on subsequent visits.

When a website creates a cookie on the user’s device, the following is stored:

  • The address / domain of the web that created the cookie
  • The duration of the cookie, which can range from a few minutes to several years
  • The content of the cookie.

The user can at any time configure their navigation program to prevent (block) the use of cookies by certain websites, as well as delete previously stored cookies.

What types of cookies are there?

Cookies, depending on their Permanence , can be divided into:

«Session cookies»: They expire when the user closes the browser.

  • “Persistent cookies” . They expire depending on when the purpose for which they serve is fulfilled (for example, so that the user remains identified in the Services) or when they are manually deleted.

Depending on their Objective, Cookies can be classified as follows:

  • Performance Cookies: This type of Cookie remembers your preferences for the tools found in the services, so you do not have to reconfigure the service each time you visit a page. As an example, this typology includes: Volume settings for video or sound players or the video transmission speeds that are compatible with your browser.
  • Geo-location cookies: These Cookies are used to find out which country you are in when a service is requested. This Cookie is completely anonymous, and is only used to help guide the content to your location.
  • Registration Cookies: Registration Cookies are generated once the user has registered or subsequently opened their session, and are used to identify them in the services with the following objectives: User identified in such a way that, if he closes a service and at another time or on another day he re-enters it, the browser or computer will remain identified, thus facilitating his navigation without having to re-identify himself. This functionality can be suppressed if the user presses the “close session” functionality, so that this Cookie is eliminated and the next time the user enters the service, the user will have to log in to be identified.
  • Analytical Cookies: Every time a User visits a service, a tool from an external provider generates an Analytical Cookie on the user’s computer. This Cookie, which is only generated during the visit, will serve in future visits to the Web Services to anonymously identify the visitor. The main objectives pursued are:
    1. Allow anonymous identification of browsing users through the «Cookie» (identifies browsers and devices, not people) and therefore the approximate count of the number of visitors and their trend over time.
    2. Anonymously identify the most visited content and therefore the most attractive to users.
    3. Know if the user who is accessing is new or repeat visit

Important: Unless the user decides to register for a Web service, the “Cookie” will never be associated with any personal data that can identify them. These Cookies will only be used for statistical purposes that help to optimize the User’s experience on the site.

Behavioral advertising cookies: This type of «Cookies» allows you to expand the information of the advertisements displayed to each anonymous user in the Web Services. Among others, the duration or frequency of viewing advertising positions, the interaction with them, or the user’s browsing patterns and / or shares are stored as they help to form a profile of advertising interest. In this way, they allow to offer advertising related to the interests of the user.

Third-party advertising cookies: In addition to the advertising managed by the Web in its Services, the Web offers its advertisers the option of serving advertisements through third parties (“AdServers”). In this way, these third parties can store Cookies sent from the Web Services from the Users’ browsers, as well as access the data stored in them.

What is local storage?

By local storage we understand any file created by the web on your browsing device. Cookies are a form of local storage, but there are others, for example:

  • The local storage of the browser. Some websites use local storages called “sessionStorage” and “localStorage” to store information; “SessionStorage” is automatically cleared when browser; instead to delete the “localStorage” the user must delete the browsing history.
  • The local Flash storage (“Flash Local Shared Objects”). Flash is a browser add-on that allows you to incorporate interactive and multimedia elements on a website. Flash also allows the visited website to store files on the user’s device.
  • The local Silverlight storage (“Isolated Objects”). Silverlight is a browser add-on that allows you to incorporate interactive and multimedia elements on a website. Silverlight also allows the visited website to store files on the user’s device.
  • The web beacon is a tracking technique that consists of inserting an image hosted on an Internet server on the web or in an email so that, when the browser or email program connects to said server to download and view the image, the access is registered. Sometimes these images are very small or transparent so that the user is not aware of their existence.

What are third-party cookies?

Many websites incorporate functions or features provided by third parties, such as:

  • Analytics of access and use of the pages.
  • Interactive maps.
  • Videos and other multimedia elements.
  • Social buttons.

The provider of a function or feature may make use of cookies and other local storage technologies based on its own criteria and purposes. Some providers use cookies and other tracking technologiesto collect information about browsing habits of the user in order to show them advertising adapted to their interests.

Browsing this website with cookies and local storage activated necessarily implies acceptance of the privacy policies established by the providers of the following functions or characteristics:

Function or characteristic Third party provider of the function or feature Third party privacy policy
Google Analytics Google, Inc http://www.google.es/intl/es/analytics/privacyoverview.html
Google Maps, Youtube Google, Inc http://www.google.com/intl/es_es/policies/privacy/
Twitter’s social features Twitter, Inc https://twitter.com/privacy


How to prevent the use of cookies and how to delete cookies?

Most browsers allow you to globally disable cookies. Many browsers also allow you to delete the cookies associated with specific websites / domains. For this, the user must consult the help of their browser.

Below are links to the help pages of the most common browsers to know the cookie settings in each one:

Some of the information can be saved in the local browser or in Flash storage:

  • To delete the data saved in the browser’s local storage, the user must delete the browsing history.
  • To learn how to clear local Flash storage or to limit the amount of space allowed, see the Adobe Help pages: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07 .html

To block the use of Google Analytics and its cookies:

  • Opt-out plug-in for Google Analytics browsers can be downloaded at https://tools.google.com/dlpage/gaoptout?hl=es

For other browsers as well as for any clarification or question about the cookies on this website, you can contact us by email, writing to petfood@lenda.com

Important notice: if cookies are blocked, certain services or functionalities of the web may not work correctly.